Dynamite
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Personalize your website for anonymous visitors

Dynamite personalizes from the visit itself, so every visitor sees what is most likely to convert before you know who they are.

An online soda store's homepage. The headline reads Give the good stuff, beside a photograph of a gift-wrapped box, above a row of gift boxes.
  • Headline for a gift buyer
  • Gift-wrapped photo
  • Gift boxes first
Gift buyer
  • Came from a gift guide
  • First visit
  • Viewed gift boxes

Convert 20% more of your existing traffic

Dynamite’s real-time AI serves every visitor the content and offers most relevant to them, typically outperforming a static website by 20%.

The data behind every decision

Dynamite decides what each visitor sees from how they arrived, what they do on your site, and the data you connect.

Bundle buyer

From every visit

  • Where they came fromSearched on Google
  • Campaign and ad
  • Pages they viewedBlood Orange, Lime & Mint, Blueberry
  • Past visitsSecond visit
  • Device, location, timeLaptop · Chicago · 12:15 pm

Data you connect

  • De-anonymizer
  • Company and contact matches
  • Your CRM and product data3 flavours in bag
  • Custom connectors

Install on any website with one line of JavaScript

<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
  • Shopify
  • Webflow
  • Framer
  • WordPress
  • Squarespace
  • Wix
  • Next.js

Built for your agents

Dynamite can be driven entirely over MCP, so your agents create, manage, and optimize personalization themselves.

  • Claude
  • OpenAI
  • Any MCP client

Self-improving

Dynamite reviews performance across all variants and personas, so each iteration gets better.

You keep control

Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.

The Dynamite editor: a Targets list grouped by page on the left, a live preview of a soda store's homepage with the headline outlined as the selected target, and a Variants panel on the right with the original, a returning-buyer version and a gift-shopper version.

Your visitors are unique, meet them where they are.

  • Clicked an Instagram ad
  • First visit
  • Nothing in bag
  • Came from TikTok
  • First visit
  • Student discount verified
  • Came from a gift guide
  • First visit
  • Viewed gift boxes
  • Came back directly
  • Bought Blood Orange
  • Ordered 32 days ago
  • Clicked a search ad
  • Third visit
  • On a company network
  • Searched on Google
  • Second visit
  • 3 flavours in bag

Dynamic components

+138%

Bundle attach rate

New visitor
A band under the hero asking “Not sure where to start?” with a flavour quiz.
Bundle buyer
The same band as a box builder: “Your three. Make it twelve.”
Gift buyer
The same band offering free gift wrap and a handwritten note.

Revisit upsells

+164%

Subscription take-rate

New visitor
The Blood Orange buy box with one option: a one-time purchase for $36.
Returning customer
The same buy box with “Subscribe and save 15%” added and selected, $30.60.

Sorted to convert

+42%

Add-to-cart rate

New visitor
Four sodas in a row: Raspberry, Lime & Mint, Blueberry, Blood Orange.
Browsing citrus
The same four sodas with Blood Orange and Lime & Mint moved to the front.

Dynamic copy

+103%

Hero click-through

New visitor
The hero headline: “Soda, but better for you.”
Returning customer
The same headline, reworded: “Running low on Blood Orange?”
Gift buyer
The same headline, reworded: “Give the good stuff.”

Questions

Do we need company identification?

No. Referrer, campaign values, pages viewed, past visits, device, coarse location and time come with the script alone. Identification is optional and off by default.

What can browsing tell us?

Which products and topics one browser has spent time on, on your site, recently. That is a fair hint about what the visitor wants next and no evidence of a job title, a company or a purchase.

How do visitors correct a mismatch?

Through a control on your page, such as a filter or tabs, registered as a target: what they pick there overrides the version. Without one, only their further browsing shifts later pages.

Who is Dynamite for?

Any website whose visitors arrive wanting different things: online stores, SaaS and B2B sites, and publishers.

Do I need to redesign anything or migrate?

No. It works with any website out of the box.

How long until I see results?

You should be implemented in a day and start seeing results within a week.

Do I get help setting up?

Yes. Every account starts with an onboarding call, and we help you set up your first personalizations.

Are there guides?

We take you through setup on your onboarding call and share what works for sites like yours. Dynamite also bootstraps the first setup itself.

How much management does it take?

Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.

Will it affect my page speed?

No. Dynamite runs at runtime, after your page has painted.

Where does the data live?

In a cookie in the visitor's browser, backed up and enriched on a server.

What can be changed?

Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.

How fast is it?

Dynamite caches variants, so the decision engine can render new content within 300 ms.

Sell to every visitor like they are the only one.

Or email samraaj@ion.design