Guides

Each guide is checked against the platform’s own documentation and says when.

Add custom code to WebflowWhere a site-wide script goes in Webflow, which plans allow it, and why it has not gone live yet.
Add custom code to FramerWhere a site-wide script goes in Framer, the placement options, and why the canvas never runs it.
Add custom code to WordPressTwo ways to put a script in the head of a WordPress site, and what WordPress.com requires first.
Add custom code to ShopifyPutting a script in theme.liquid on an Online Store 2.0 theme, and why it stops at checkout.
Add custom code to SquarespaceFinding Code Injection on Squarespace 7.1 and 7.0, the plans that include it, and where code is refused.
Add custom code to WixAdding a head script from the Wix dashboard, what the site needs first, and the limits Wix warns about.
Add a third-party script to Next.jsLoading a third-party script on every route of an App Router app with next/script, and which strategy to pick.
Add tracking parameters to LinkedIn ad URLsAccount-level URL parameters in Campaign Manager, the dynamic values LinkedIn fills in, and the rename.
Add tracking parameters to Google Ads URLsFinal URL suffix, ValueTrack parameters, auto-tagging and when a tracking template is the wrong field.
Add URL parameters to Meta adsThe URL parameters field in Ads Manager, Meta’s dynamic parameters, and when the name ones are fixed.
Set up conversion tracking on WebflowConnect GA4 through Webflow’s integration, mark the event that counts as a key event, and test it.
Set up conversion tracking on ShopifyGA4 on Shopify runs through the Google & YouTube app, and checkout events come from Shopify itself.
Set up conversion tracking on WordPressConnect GA4 with Google’s Site Kit plugin, turn on form and plugin events, and mark a key event.
Set up conversion tracking on SquarespaceSquarespace’s built-in GA4 connection, what it sends for orders, and how to mark your key event.
Measure a change with a holdout groupHold back a random share of visitors on the original site and compare conversion rates honestly.

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