How to add tracking parameters to LinkedIn ad URLs

• Access to Account settings on the ad account. LinkedIn limits some settings by user role
• Landing pages that load normally with extra query parameters on the URL
• The parameter names your analytics or CRM expects, such as utm_source and utm_campaign

1. Check which level names your account showsLinkedIn began renaming its hierarchy in October 2025 and is rolling the change out gradually. What used to be a campaign group is now a campaign, and what used to be a campaign is now an ad set. Ads keep their name, and the word creative is gone from the parameters.Open the Advertise page. If you see ad sets, you are on the new names and use the new dynamic parameters. If you still see campaign groups, use the older list in step 4.
2. Open URL parameters in Account settingsIn Campaign Manager’s left menu, open Account settings and choose URL parameters. LinkedIn describes this page as the place to set account-level URL tracking parameters that apply to every ad set.
3. Add static and dynamic parametersA static parameter is a key and a value you type, joined by an equals sign. A dynamic one takes its value from LinkedIn: write the value in capitals inside double curly brackets. Join parameters with an ampersand.On the new names, the dynamic values are ACCOUNT_ID, ACCOUNT_NAME, CAMPAIGN_ID, CAMPAIGN_NAME, AD_SET_ID, AD_SET_NAME, AD_ID and AD_NAME.

   utm_source=linkedin&utm_medium=paid_social&utm_campaign={{CAMPAIGN_NAME}}&utm_content={{AD_NAME}}&li_ad_set={{AD_SET_ID}}&li_ad={{AD_ID}}

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4. Use the older parameters if your account has not changedAccounts still on campaign groups use ACCOUNT_ID, ACCOUNT_NAME, CAMPAIGN_GROUP_ID, CAMPAIGN_GROUP_NAME, CAMPAIGN_ID, CAMPAIGN_NAME, CREATIVE_ID and CREATIVE_NAME. Here CAMPAIGN_NAME means the level that is becoming the ad set.

   utm_source=linkedin&utm_medium=paid_social&utm_campaign={{CAMPAIGN_GROUP_NAME}}&utm_content={{CREATIVE_NAME}}&li_campaign={{CAMPAIGN_ID}}&li_creative={{CREATIVE_ID}}

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5. Add exceptions lower downLinkedIn’s setup table allows static parameters at the account, campaign and ad level, and dynamic ones at the account or campaign level. Nothing set lower down replaces the account parameters: the final URL carries the account, campaign and ad parameters together.

• After the ads have served, look at landing page URLs in your analytics. Each LinkedIn visit should carry your keys with real names and numbers as values.
• If a value still reads {{AD_ID}} on your site, compare its spelling with LinkedIn’s list and with the level names your account uses.

Reports changed after the rename

LinkedIn updates existing ad sets to the new dynamic values on its own and leaves your key untouched. A key called campaign_id that held {{CAMPAIGN_ID}} now holds the ad set’s ID. Rename the key, or note the date the values changed.

A dynamic value arrives as literal text

The value has to be in capitals with two curly brackets on each side. {{ad_id}} and {AD_ID} are both wrong.

LinkedIn rejects a key or value

Keys take letters, numbers and underscores. Values also take plus signs and hyphens. Write utm_source, and use + where you want a space, as in LinkedIn+social.

The same key shows up twice

Account parameters are added to whatever is already on the ad’s destination URL. Remove the hand-written UTMs from the ads once the account setting covers them.

Checked on 2026-11-11 against LinkedIn Marketing Solutions Help: URL tracking parameters in Campaign Manager, LinkedIn Marketing Solutions Help: Changes to campaign hierarchy in Campaign Manager, LinkedIn Marketing Solutions Help: Navigation in Campaign Manager, LinkedIn Marketing Solutions Help: Account settings in Campaign Manager.