What teams personalize

One problem per page, with a worked example and what it takes to set up.

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B2B and SaaSOne SaaS homepage that opens with the headline and proof approved for each campaign audience.
EcommerceA store homepage whose hero, lead products and button follow what each shopper came to do.
Ad message matchOne landing page that repeats the promise of whichever ad the visitor clicked.
Returning visitorsA second visit that picks up from what the browser read last time.
Anonymous visitorsWhat a page can change when it knows only the visit: its source, what was read and what was chosen.
Publishers and mediaStory strips and offers that follow a reader’s topics, on a front page whose lead stays the editors’ choice.
Account-based marketingWhen a visit matches an account on your list, show the customer story and meeting offer chosen for it.
Industry personalizationOne page that explains the same product through each industry’s own example and proof.
Product discoveryA collection page that opens on the kind of product a shopper has already been looking at.
Gift shoppingGift boxes and wrapping details lead the homepage once a shopper has opened something gift-related.
Product educationA product page that gives more detail to a visitor who has been reading the guide, with the facts unchanged.
Newsletter signupsA signup block that names the newsletter matching what a reader has been reading.
Content recirculationA read-next module filled with fresh stories the reader has not opened, from the site’s own RSS feeds.
Online coursesA course site that leads with the course matching what each visitor picked or has been reading.
MembershipsProspects see the case for joining. Members your own system has verified see what to do next.

Sell to every visitor like they are the only one.

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Or email samraaj@ion.design

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