Personalize your website for every visitor
Dynamite is a recommendation engine that serves your visitors the most related content or upsells within 300 ms.
Visitor
New reader
No history yet
Same publication. A different front page for every reader.
Pages per session
+61%Before
1.8
After
2.9
Your readers, identified
Dynamite can optionally identify your visitors and readers, including their demographic, location, interests, and where they came from. Delivered wherever, daily.
State-of-the-art recommendation systems
Dynamite creates custom recommendation systems for publications without an ML team and months of work. Dynamite connects to RSS feeds, catalogues, and every offer to serve them when they are most relevant.
Install on any website with one line of JavaScript
<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>
Shopify
Webflow
Framer
WordPress
Squarespace
Wix
Next.js
Any platform, any framework. Paste it once and it works on every page, at runtime, with no redesign or migration.
You keep control
Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for. The rapid intelligence engine decides who sees what when visitors show up.
Put it on autopilot, or take the wheel
Connect your agents to Dynamite with MCP and they can make the designs, targets, and variants themselves. Or, you can open up the hood and control everything yourself.
Claude
OpenAIor any MCP clientSelf-improving
Dynamite tracks everything: every variant shown, every visitor, and who converts from what. It builds that into its own memory, so the decisions get better every single week.
Connect your own data and de-anonymizers for more granularity, or let it learn from browsing patterns alone.
Questions
Does it work with WordPress?
Yes. Dynamite connects to your full WordPress catalogue, so recommendations can draw on everything you have published, not just this week’s stories.
How does it learn what readers like?
From what they actually read and watch: focused reading time, how far they get through a story, what they finish, and what they open next.
Will it interfere with our ads?
No. Dynamite only changes the sections you point it at, and runs after your page has painted. Ad slots stay where they are.
How is this different from building our own recommender?
An in-house recommendation system means data pipelines, models, real-time serving, and a team to keep it running. Dynamite gives you the same results from one line of JavaScript, and keeps learning from every visit.
How does visitor identification work?
It is optional and off by default. Turn it on and Dynamite identifies the visitors it can, with their demographic, location, interests, and where they came from, and delivers them daily wherever your team works.
Do I need to redesign anything or migrate?
No. It works with any website out of the box.
How long until I see results?
You should be implemented in a day and start seeing results within a week.
How much management does it take?
Dynamite can bootstrap the implementation and drive itself. The more data you give it, the better it gets. If you want to hold control over exactly what is shown and when, you can. Otherwise, the agents are good at it.
Will it affect my page speed?
No. Dynamite runs at runtime, after your page has painted.
Where does the data live?
In a cookie in the visitor's browser, backed up and enriched on a server.
What can be changed?
Dynamite can be pointed at any component or control to replace sections, add new ones, reorder, filter, and more.
How fast is it?
Dynamite caches variants, so the decision engine can render new content within 300 ms.
Give every reader a reason to stay
Sign up for early access to Dynamite for media.
Rather talk it through first? Email samraaj@ion.design