Dynamite
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Personalize WordPress without replacing your theme

Dynamite runs on WordPress from one script line in the head. Your theme can print it, or a header plugin such as WPCode can. Dynamite has no plugin of its own, and free WordPress.com sites cannot run it.

Install on WordPress with one line of JavaScript

<script defer src="https://www.usedynamite.com/dynamite.js" data-site="your-site"></script>

Self-hosted WordPress

WordPress prints head scripts on the wp_head action, which only fires when the theme calls wp_head(). A developer can print the line there. Otherwise use a header and footer plugin: in WPCode, open Code Snippets, then Header & Footer, paste into the Header box and click Save Changes. Self-hosted sites have no plan requirement.

Before you start

  • Self-hosted WordPress with a theme that calls wp_head(), or a WordPress.com plan that allows plugins with hosting features activated
  • An administrator account that can edit the theme or install a plugin
  • A Dynamite workspace for the site’s domain

Steps

  1. Put the line in the headCopy the line from Installation in Dynamite. In WPCode, open Code Snippets, then Header & Footer, paste it into the Header box and click Save Changes. Or have a developer print it on wp_head.
  2. Exclude it from script optimisationIf a cache or optimisation plugin delays, combines or removes scripts, add the Dynamite line to its exclusions and clear the cache.
  3. Confirm the installOpen the site once. Installation shows the script checking in.
  4. Review a draft and go liveStep through each target and version in the editor, then publish.

Good to know

  • No Dynamite plugin exists in the WordPress plugin directory, and free WordPress.com sites cannot run script tags.
  • Untested with named cache, optimisation and page builder plugins. Check yours before relying on a target.
  • Reading history is per browser and per site. The same reader on another device starts fresh.

What happens on each visit

  1. A visit arrivesYour original page renders first.
  2. Signals are readCampaign, pages viewed, past visits, and any data you connected.
  3. A version is pickedOnly among the versions you approved, usually within 300 ms.
  4. The page changes, or staysAfter 1.5 s, or on any error, the original is kept.

Convert 20% more of your existing traffic

Dynamite’s real-time AI serves every visitor the content and offers most relevant to them, typically outperforming a static website by 20%.

You keep control

Dynamite doesn't generate new designs on the fly. You configure the possible designs on our dashboard, along with who they are for.

The Dynamite editor: a Targets list grouped by page on the left, a live preview of a soda store's homepage with the headline outlined as the selected target, and a Variants panel on the right with the original, a returning-buyer version and a gift-shopper version.

Questions

Do I need a plugin?

No. Dynamite has no plugin, and a theme can print the line on wp_head. A header and footer plugin pastes it without a code edit.

Does caching affect personalization?

Only if a cache or optimisation plugin delays, combines or strips third-party scripts, in which case exclude this one. Page caching itself is fine, because versions are applied in the browser.

Which WordPress.com plans support installation?

A plan that allows plugins, with hosting features activated. Free sites cannot use script tags, and WordPress.com’s current plan page says which plans qualify.

See Dynamite with WordPress.

Or email samraaj@ion.design