Match your website to your LinkedIn campaign

LinkedIn fills one value per parameter, so naming the ad takes two. They are set once for the whole account. Join them to anything already there with &.

The campaign follows from the ad set. LinkedIn renamed its levels in late 2025, and an account that still shows the older names uses {{CAMPAIGN_ID}} and {{CREATIVE_ID}} in their place.

dyn_li_ad_set={{AD_SET_ID}}&dyn_li_ad={{AD_ID}}

• Dynamite installed on the pages your ads point to
• A role on the LinkedIn ad account, viewer or above, and permission to edit its tracking parameters
• Ads connections switched on for your workspace, which we do with you during onboarding

1. Connect the accountOpen Data → Ads, press Connect on the LinkedIn row and sign in.
2. Add the tracking parametersIn Campaign Manager, open Account settings and add the two parameters above to the URL tracking parameters.
3. Write a version per ad set, then testIn the editor, write a version for each ad set that needs one. Load the landing URL with a real ad set ID and ad ID filled in, confirm the match, then publish.

• An ad set aimed at operations leads does not make the visitor one. Write for what the ad promised and never greet a title or a company.
• LinkedIn’s grant lasts a year when LinkedIn issues refresh tokens and about 60 days otherwise. The row then offers Reconnect.
• Ad copy is pulled for the newest 200 ads now serving. Older ads still match by ID and name, without their headline.