How to set up conversion tracking on Webflow

• A GA4 property with a web data stream, and its measurement ID
• Permission to publish the Webflow site. The integration itself needs no paid plan; Webflow asks for a paid site or Workspace plan only for extra custom code
• The Editor role or above on the Analytics property to mark an existing event, or Marketer or above to create a new one as a key event

1. Add the measurement ID in WebflowGo to Site settings > Integrations tab > Google Analytics. Paste the ID in the Measurement ID field, click Save changes and publish the site.Webflow accepts GA4 IDs only. They start with G-, GT-, AW- or GTM- and are case sensitive.
2. Pick the one event that means a conversionFor a store, Webflow sends ecommerce events such as viewed product, added product to cart and purchased product once Webflow Ecommerce and its Ecommerce tracking are enabled. For a lead site, the usual choice is a form submit or the page people reach after it.GA4’s enhanced measurement can record form_submit on its own. In Analytics, open Admin, then Data streams under Data collection and modification, click the stream and look under Enhanced measurement.
3. Create a key event from a page viewIf the conversion is reaching a page, such as a thank-you page, Analytics can build the event without code. In Admin, under Data display, click Events, then + Create event.Enter a name, turn on Mark as key event, and choose Create without code. Pick page_view from the Event name dropdown, enter the page’s URL and click Create.

   thank_you

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4. Or star an event Analytics already hasWhen the event is already arriving, find it in the Recent events tab on the same Events page and click the star icon next to it.
5. Trigger it yourselfOpen the published site in another tab and complete the conversion. Webflow’s own test is the Realtime report: your visit should show there while the tab is open.

• In Analytics, open Reports, then Realtime. Your event should appear in the Key events by Event name card within a few minutes.
• For a closer look, connect to your site at tagassistant.google.com, then open DebugView under Data display in Admin. Events from your device arrive there one by one.

Every page view counts twice

The Google tag is in the integration and in the site’s head code. Webflow recommends keeping it in only one of the two places.

Nothing arrives in Analytics

The ID was saved and the site was not published, or the ID’s capitals do not match. Re-check the Measurement ID field and publish.

The key event is missing from yesterday’s report

Marking a key event changes reports from that moment on and does not rewrite history. Standard reports can take up to 24 hours to show it.

Store events never show up

Webflow sends them only when Ecommerce tracking is enabled for Google Analytics 4. Turn it on and publish again.

Checked on 2026-11-11 against Webflow Help: How do I connect my Webflow site to Google Analytics?, Analytics Help: Mark events as key events, Analytics Help: Create or modify key events, Analytics Help: Enhanced measurement events, Analytics Help: Realtime report, Analytics Help: Monitor events in DebugView.